Aug 11, 2017

Posted by in Home | Comments Off

Your Fortune is in the Adhere to Up!

Would you blow your entire annual advertising and marketing price range on just 1 ad to run once throughout the Superbowl?

Of course you would not. You know that people seeing your message just after would not be adequate.

Then why do we tend to invest our time and dollars on single-shot marketing and advertising, rather than repeated messages?

The answer is… most folks just never know any better. Learn further on small blue arrow by navigating to our grand article. Or, maybe it seems boring to repeat your message over and more than and over and over.

But the truth is, your fortune is in the stick to up!

This previous weekend I went to hear direct marketing master Bill Glazer (my advertising and marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his speak, he shared with the audience how he spent the final handful of decades of his life running Baltimore’s #1 retail men’s clothes shop, Gage Menswear, along with his late father.

Bill talked about 1 of his 1st direct mail campaigns, and how during the preparing stages he announced to his dad that they had been going to mail a unique promotional offer to the very same list not after, not twice, but three times. Be taught more on our affiliated site – Click here: division. His father was appalled and yelled at Bill that he was crazy and was wasting their funds!

Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the precise exact same provide three times not only enhanced their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing and advertising dollars.

Why does repeating your message function? on the web newsletters writing

It’s straightforward… folks are inundated with messages every single day. Final statistic I heard was every of us sees over three,700 distinct messages a day! That means you need to repeat yourself over and more than if you’re going to break through the clutter, truly get their consideration, get them to read or listen AND get them to respond.

Your assignment is to now appear at all regions of your advertising and marketing and advertising in your company, and see exactly where you need to have to add some follow up.

Some swift places to look at:

Your Ezines – Are you publishing your ezine sufficient? Once a month just does not cut it anymore. You ought to be reaching out and “touching” your prospects and buyers at least once a week, if not much more. (If you happen to be running out of suggestions or you’re not certain how to do this with out bugging folks, my ezine program takes care of that for you!)

Teleseminars and Live Events – When promoting events, you happen to be going to need many far more than one or two announcements or mailings. As a basic rule, when I am truly attempting to fill up a teleseminar (phone seminar) I sent out at least 3 emails dedicated to the promotion. For another standpoint, consider taking a gander at: site preview. For live events, you need to have dozens of messages, and nicely ahead of time. Most of the trainers I know commence marketing no much less than six months ahead of any live occasion they are hosting!

One particular-on-A single Advertising and marketing – If you cold get in touch with or mail out letters to prospects, how several occasions are you following up? Never be afraid to contact or mail again. I myself have lastly responded to an offer after I’ve been contacted a number of occasions, and was glad the vendor took the initiative to follow up.

Advertising – Alternatively of blowing your price range on a few huge ads per year, attempt operating a smaller sized ad a lot much more frequently! Also most publications, both on the web and offline, will usually give you big discounts for buying far more than a single ad at a time. (I do this with advertisements in my personal ezine, Straight Shooter Advertising.)

Keep in mind, a lot of marketing specialists who test all these methods say that repetition is the crucial. So do not even really feel you have to be inventive with your advertising and marketing – just saying or mailing the very same factor more than and more than is better than not saying it or mailing it once more..

Comments are closed.